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Personal information: This is any information that can be used to identify a specific individual. It can include things like your name, address, email address, phone number, and more.
Cookies: These are small text files that are stored on your device when you visit a website. They can be used to track your activity on the site, remember your preferences, and more.
Third-party tracking: This refers to the use of tracking technologies by third-party companies, such as advertisers or analytics providers, to collect data about your online activity.
Opt-out: This is a process by which you can choose not to have your data collected or used for certain purposes. Many websites offer opt-out options for cookies and other tracking technologies.
Encryption: This is the process of converting data into a code to protect it from unauthorized access. Many websites use encryption to protect user data.
Data retention: This refers to how long a website keeps your data on file. The privacy policy should state how long your data is kept and how it’s deleted.
Data sharing: This refers to whether a website shares your data with third parties, such as advertisers or analytics providers. The privacy policy should state what data is shared and with whom.
Privacy policy: This is a statement that explains what data a website collects, how it’s used, and how it’s protected. The privacy policy should be easily accessible from the website’s homepage.
GDPR: The General Data Protection Regulation is a regulation in the European Union that governs data protection and privacy for individuals within the EU.
CCPA: The California Consumer Privacy Act is a law in California that gives consumers certain rights over their personal information, including the right to know what data is being collected and to opt-out of data sharing.
Personally identifiable information (PII): This is a type of personal information that can be used to identify a specific individual. It can include things like your name, address, social security number, and more.
Data breach: This is an incident in which sensitive data is accessed or stolen by unauthorized individuals. Websites should have policies in place to prevent data breaches and to respond quickly if one occurs.
Two-factor authentication: This is a security measure that requires users to provide two forms of identification (such as a password and a verification code) in order to access their accounts.
Privacy seal: This is a certification or seal of approval from an independent organization that verifies a website’s privacy practices. Websites that display a privacy seal have gone through a rigorous process to ensure that they are protecting user data.
Do Not Track (DNT): This is a browser setting that tells websites not to track your activity. However, not all websites honor DNT requests.
Privacy Shield: This was a framework between the EU and the US that provided a mechanism for transfers of personal data between the two regions. However, it was invalidated by the European Court of Justice in 2020.
Data protection officer (DPO): This is a person who is responsible for overseeing a website’s data protection policies and ensuring compliance with relevant laws and regulations.
User consent: This refers to the idea that users should have control over how their data is collected and used. Websites should obtain user consent before collecting or sharing personal information.
Data portability: This is the ability to transfer your personal data from one website or service to another. Some websites offer data portability as a way to give users more control over their data.
Privacy-enhancing technologies (PETs): These are technologies that are designed to enhance privacy and security online. Examples include encryption, anonymization, and secure messaging apps.